Public disturbances in the spotlight in China

BBC News
Date: 24 July 2015
By: Carrie Gracie China editor

All kinds of people have been “disturbing public order” this week in China. It almost, but not quite,

This publicity stunt sure got a lot of attention - but the authorities moved quickly to stop it
This publicity stunt sure got a lot of attention – but the authorities moved quickly to stop it

makes you feel sorry for Big Brother.

Could China’s security forces ever have predicted the “Spartans”, a sales force of 100 half-naked foreign male models with ripped torsos and leather hotpants marching through the streets of Beijing?

Far from protesting subjugation of their rights in a militarised society or defeat by an invader army, the “Spartans” were chanting an advertising slogan for a salad restaurant. Some “Spartans” ended up pinned to the ground by police, some were even detained briefly.

Whether you’re selling rocket leaves or real estate, renting white foreigners has become a fashionable way to get publicity in China. And I know marketing people say all publicity is good publicity.

But I’m not sure that’s true in China and this particular bright idea definitely triggered a lot of attention from people other than those likely to buy salad.     [FULL  STORY]

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