Date: 24 July 2015
By: Carrie Gracie China editor
All kinds of people have been “disturbing public order” this week in China. It almost, but not quite,
makes you feel sorry for Big Brother.
Could China’s security forces ever have predicted the “Spartans”, a sales force of 100 half-naked foreign male models with ripped torsos and leather hotpants marching through the streets of Beijing?
Far from protesting subjugation of their rights in a militarised society or defeat by an invader army, the “Spartans” were chanting an advertising slogan for a salad restaurant. Some “Spartans” ended up pinned to the ground by police, some were even detained briefly.
Whether you’re selling rocket leaves or real estate, renting white foreigners has become a fashionable way to get publicity in China. And I know marketing people say all publicity is good publicity.
But I’m not sure that’s true in China and this particular bright idea definitely triggered a lot of attention from people other than those likely to buy salad. [FULL STORY]